This project aimed to redesign an existing chocolate brand and packaging. 'Terry's Chocolate Orange' was the focus of this project, as the branding and packaging has had no significant change in a long time.
For the packaging, the goal was to maintain the sense of fun and pleasure that comes with opening a chocolate orange. Another significant feature of the current packaging is the way it replicates orange segments; this was kept by creating  the 'half orange' inside boxes that are attached and peel out as though attached to a rind.
This redesign was intended to make the chocolate more accessible to a broader audience, including adults and upper-class chocolate lovers, without removing the magic and unique qualities of the product. 

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