+ Birthday Cake Shop



These were videos created for the Birthday Cake Shop in Camberwell, Victoria. The shop creates custom hand-made ice cream cakes that can be delivered all across Melbourne. The videos were intended to be fun advertisements for the shop, and to stimulate sales and interest on the Facebook page and website. The top video was created to tell the story about how each cake is created and to demonstrate the vast range of options that are available for customers to choose from. The video below was intended to show the gourmet qualities of the ice cream and describe the process of how ice cream is created and goes from milk to cake form. Both were created in AfterEffects and Illustrator. The song used is 'Ice Cream Sandwich' by Podington Bear from 
The videos are also featured on the website at

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